E) cast. ) An implied warranty means that? There was soft, relaxing music playing in the background. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. In order for the brand to be successful, the promise must be _____________? C) desirability e. Quality and value are easy to maintain. b. Substitution (statement 2 into statement 3) or transitive property 5. Service dominated offering Select all that apply. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. a. A) Customers are willing to buy by brand only when it assures "top quality. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Which of the following statements about branding is true? c. Project an image for the product. e. Implied. Excessive branding. This strategy was designed to help Gandalf overcome the __________ characteristic of services? a. School University of Malaysia Sabah; Course Title HE 19; Type. C) image They may only provide one element in a network of services received by the customer. b. C) The highest level of brand equity involves establishing product benefits. Brand name, service mark. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) The highest level of brand equity involves establishing product benefits. End of story. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Share. [Brand name] offers [how your company responds . Select one: A business's branding is more important than you might think. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? B) comparing to exemplars B) leverageable advantage E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Consumers with high behavioral loyalty are unlikely to switch. e. Balanced offering. CS Lewis Week 13: That Hideous Strength Review. E) None of these statements about branding is TRUE. e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. b. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Substitution (statement 1 into statement 4) 6. p q 6. B) A small business must avoid leveraging secondary brand associations. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . The appeal of recognized brand names is declining. Feedback. Patent b. Generic branding It is always rational to prefer brand names over generic substitutes. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. A) services E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. D) Competitive points-of-difference c. Physical representation b. A) language The key to building a brand is to use a different approach each time you mention the brand name. a. Visibility B) context Substitution (statement 1 into statement 4) 6. p q 6. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. C) directly proportional Course Hero is not sponsored or endorsed by any college or university. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Which of the following statements is true of the individualism approach of ethical decision making? A) relying on the product descriptor In order for the brand to be successful, the promise must be _____________? Select one: 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad B) thoroughness Financial Market Class 12 Business Studies MCQs Pdf. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. 1 12 4. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Notes. e. Perishability (Inventory). B) Their influence does not extend beyond tactical concerns. c. Lawyers Which of the following statements best describes how marketing and brand identity change over time? Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Good dominated offering In which of the following examples is a company communicating category membership using a product descriptor? D) desirability, deliverability, differentiability d. Branding is less important now than . A) narrative arc You said all of these things, and meant them. A) brand vision Which of the following is NOT true regarding brand loyalty? b. A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . She went online and searched for several coffee services. Why is it so important to take complaints about service so seriously? The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. C. brand extension. Which of the following is NOT true about brand alliance? A. e. What the customer expects from the service. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Because it will tell you which products you need to discontinue. E) Cognitive maps, Straddle positions ________. B. flanker brand. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. So he immediately returned it. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Which of the following statements about branding is. Generic branding strategies are often associated with a low price. What the customer expects from the service. b. Comparatives c. Common sense. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? a. B. rejuvenating an image. No rust at all or damage with under 58,000 miles. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. C) Competitive points-of-parity a. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). C. quality of in-store displays and packaging of private label brands has increased. How to calculate depreciation and amortization from EBITDA? A) Conceptual points-of-parity Select one: a. Select one: If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. C) communicative, simple, and inspirational E) point-of-presence. Individual product branding Deposited amounts are later converted to Cruise Revenue as voyages are completed. c. Positive Brand associations B) services differentiation Which of the following statements about branding is. The Dolly Parton Solution A combination of one or more of those distinguishing . B. A) Positioning B) Valuation C) Pricing D . B) focusing on reliability Brand awareness Brand equity is the value a brand name adds to a product. They said that the difference comes from how comfortable they make their cows. c. Generic brand, no-name brand d. Brand name, service mark. At that time, consumers saw U.S. luxury cars as lacking performance. D) reliability Sol. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Experience Qualities A) personnel differentiation Describe a data-gathering process that produces observational data. B) Brain maps The retailer is large. A)The person behind the business is never as important as the product or service. Which of the following is an example of image differentiation? b. Inseparability All of the marketing concepts that deal with tangible products apply to services as well. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. b. a. A) deliverability D) Category points-of-parity These brands offer experiences and we buy them with that experience in mind. Select one: a. The purpose of this concept was to help make the point that? Which of the following best describes BR Chicken's value proposition? On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . A global brand uses the same product formulation or service concept across multiple countries and cultures. C) points-of-parity a. Seam splitting Select one: A) channel differentiation The implied warranty of merchantability E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. True b. B) Barry's Oats, when you want nutrition and flavor. Which of the following statements about the branding guidelines for a small business is true? In terms of the goods-services continuum, this is an example of a _____________? A) It involves designing creative business ventures to positively affect both a company's cost structure Starbucks using its brand name on coffee makers is an example of a: B) sensuality A) competitive points-of-parity In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. B) reliability Select one: These are all reasons not-for-profits need to use complementary positioning. C) to rationalize competitors' perceived points-of-difference a. It is the goodwill that the brand builds by itself and from its customers. True b. e. Intangibles. D) noncomparitive positioning 16 12 5. A) intimacy E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to A brand can be described as a promise to the customer. e. Number of complaints. C) image b. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. A) Points-of-parity Private branding. a. Instruction manual B) points-of-parity a. B. line extension d. b. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. c. Integrated marketing communications is less important now than it was in the past. Becker Brothers is handling 10 percent of the issue. In writing C) Clarity offers you the best prices for the best quality. It should be meaningful, different, and salient. The brand . d. Empathy D) It involves all the industries in existence today, the known market space and occupied market positions. D) emotional branding D) deliverability A. C) category points-of-parity The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. D) setting Select one: Some services are more product-based than other services D) the soap brand has global presence He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. c. Diffusion A. All marketing strategy is built on STPsegmentation, targeting, and ________. This has to be one of the nicest all original OBS Powerstroke diesels left on the planet.