I dont feel guilty about being an upper white middle class citizen but I am feeling a bit offended because advertisers of TV commercials are completely ignoring their main buying group of the population. I love how she justifies her paycheck. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. Thank you . But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Its called brainwashing. I am a 30 year old White woman and its changed so much over the past 15 years. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. Teaching that erotic lust and egoism is the highest achievement of mankind. No, they must get in our faces at every chance and turn everything into a platform for their message. Its going to backfire! Theyre the ones producing the work. We see what you are doing, and no, we arent buying it at all. Cancer culture. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. Because of course, white men are the only ones who ever mansplain. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. My husband pointed this out to me some time ago. Keep it coming. Gawd, I am glad I am not the only one who is bothered by this (catalogs). Tribalism isnt going anywhere ever. Black Rock? Hi, Merle. I believe it, Janet. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. I just happen to have two 36 axe handles right here by my desk. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. There WAS a time in the US when blacks and whites dressed the same, enjoyed much of the same music, went to the same civic celebrations, etc. I HAD EVERY SYMPTOM of DYSPHORIA! It should be degrading them as it totally erases their culture and transforms them into white culture. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. I SELF-IDENTIFY as a CAT! So much for fairness and tolerance, yes? But alot of us are tuning out from media like this. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Perfectly coiffed. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. We are headed in the same direction. and planned cultural change. Like I say, Im a liberal so I watch MSNBC. I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. Multiracial images. . As someone who, like you, has been down his share of rabbit holes, I agree. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. Highly insulting. Even a black president did not expiate the sin. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. And I 100% agree with what you said about the relationship between art, truth, and propaganda. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. I am completely disappointed over everything happening. Thanks to the Cranky one for putting this out there. Where are the Hispanics? Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. If we targeted blacks, wed cast blacks. The Time for Diversity in Advertising Is Now | Entrepreneur If so, then by golly, you should care. The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. News outlets? How dumb do they think the 70% of us are that make up America? Or is that Deltas desired customer mix? Is this social engineering or some type of reparations for past indiscretions? While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. As others have pointed out, its actually exacerbating racism. Exactly!! I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. As another poster mentioned the bullshit detector is immediately triggered. Good. All the rights and benefits one could have living in an urban area ARE afforded to all. But plenty of great players who were also well loved have had a final match prior to retirement. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Agreed on all points! I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. EXCEPT . Seeing the new Top Gun was so sad. I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. I do think the movement several years ago of #OscarsSoWhite had a hand in this. Advertisers, be aware Im not alone. Fake green and inclusion narratives? Its really something how Google tries to hide discussions like this, isnt it? In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Ive never gotten that impression. Im tired of having all the diversity being shoved down my throat. Oh, I dont know, Anna. (Wouldnt that actually be misappropriation? So confusing.) Patrick Ward, High Speed Experts. It creates the mentality of entitlement. (Snake oil, anyone?). Shame on you, advertising professionals. We see you. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Because thats whos doing all the robberies . Im grateful that I was dating and selecting a spouse in a time when men had enough testosterone and muscular build in them that I felt they could defend me if needed. Corporations ran the world and kept people controlled with mindless TV as one mechanism. not what we are seeing on TV. I think another reason companies are doing this, is because they are trying to change the Black culture. Because it's the new hotness, advertising firms are gonna go hard on it for a while. (Although, a quick Google search shows most of these body positivity models to be black, of course.) What can a brown man give me that a White man cant? "A Diversity Report for the Advertising/Marketing Industry (2021)." In fact, theres an article over at Redstate that proves your point exactly using the very same analogy. This is the greatest country on earth !! This is hard to explain as the Asian population is larger in UK. Anything goes now.save for Christmas that is. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? The reason blacks are overrepresented is because they are very vocal with their complaints. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. GoodRx The Garcias are good at getting the most out of things. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Want to know where this is really coming from? Very well said! 4. But if they are patient enough, they will finally find this one Trying to be politically correct. And we have not noticed it and allowed it to happen!! Use cartoons or just anything other than actors! Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. I cant help but notice the blatancy of this and it feels so forced and ingenuine. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. Im not talking about changing demographics. . I totally agree with you. Some say they. I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. The second reason is the more we insult and lampoon strong male role models, the more our children will suffer. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. This is far from reality. The need to check boxes has destroyed any sense of creativity within our culture. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. This is classic social engineering via Madison Ave. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. It truly boggles the mind. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. People need to be made aware that they are being misrepresented on company boards. You pretty much have to go to the outdoors/hunting/fishing channels for that. Excerpt: Woke capitalism is corporate Americas attempt to profit off of Millennial and Gen Z activism, often passive keyboard activism . Sorry, I have a life to live and just dont care about this issue anymore. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. It is time to stop pandering to the blacks and instead push them toward taking their place in America as productive Americans who contribute to society instead of taking from it. Has anyone else noticed the complete absence of blonde haired men in TV advertisements? No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. If everyone sits around complaining but not taking any action they and their agenda win. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Another reader mentioned something similar. That equates to about 3% of the poster images. For a clue to your answer, check out the reader comments down this page. I am so sick and tired of seeing that one race on TV all day!! Explaining why many of our business leaders and politicians are in favor of these things. There is no need for this lopsided depiction of blacks in ads and on tv. But do you hear about it, unless the white person is a mass shooter? I hear you, Steve. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. Sorry, but the black guy in the star wars wasn't such a good actor. Thats . I am making a mental note to avoid these products. Thats right we cant. Tap in to find similarities and grow your market share through those similarities. I have ad blocks on youtube and on many websites. (Theyre 12% of the population, remember.). and so true, so true.. Me, I think Ive just hit a personal milestone. I am glad The Awakening is happening Im just worried that it might be too late. This just divides the people.
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